How Startup Can Build Brand Loyalty And Exceed Customer Expectations For Repeat Business

By on December 23, 2013
Article Highlights
*How businesses can manage customers via engagements
*How to build loyalty by exceeding customer expectations
*Building trust for repeat business
*Incentivising customers for loyalty and retainership

Good businessIn today’s competitive market, building brand loyalty and exceeding customer expectations for repeat business is extremely important.

This is because business is all about customers, and nowadays, brand loyalty is as important as the business you are running.

Every business owner is concerned about customer loyalty and retention. Can a business survive without customers? Obviously, it’s impossible for a business to generate revenue without people patronising it.

Recently, businesses have been under a lot of pressure, having to cope with competitions, brand awareness, customer loyalty and retention.

Managing your customers through engagement

Managing customers effectively will help provide market differentiation for your business. Not only that, it will also increase customer retention and, thereby, stay ahead of the competition.

Today, customers are highly informed, that’s why customer engagement is an important step towards customer retention. Clearly, your success as a business owner lies in a thorough understanding of your customers; this understanding can only be achieved through engagement.

Your business needs to provide customer solutions that lead to increased customer loyalty and create opportunities for repeat business.

Building loyalty by exceeding customer expectations

What are your customer expectations? Do you know what your customers are expecting to get or gain from doing business with you?

By setting expectations early, you are able to eliminate any uncertainty as to the level of service you need to be providing to ensure your clients are happy. This clear vision will help your business to build KPIs around specific expectations and ensure you are always over delivering.

When people buy a product from you, it’s one of their expectations that the product will work as described. They expect the product to serve the purpose of buying it. Not only that, your customer also expect value for what they are paying for. Customers are not expected to be overcharged for a product they can get from your competitors for far lesser price.

It’s the responsibility of every business to understand their customer expectations and work really hard towards meeting those expectations. Meanwhile, meeting your customer expectations will enable your business to increase the life-time value of customer and enhance customer retention.

Building loyalty through customer engagements

Businesses should demonstrate the ability to engage their customers in a fun way combined with the need to share their experiences. Try to build targeted customer campaigns that will enable you to garner higher share of your customer’s wallet.

Customer retention is on the minds of small and medium businesses across the world. With rising customer acquisition costs, businesses need to get innovative and start taking a proactive role in retaining their clients.

As a business, it’s important to develop a customer management solution that focuses on the key areas of converting customer interactions into business insights. You can then make use of the insights to help your business retain customers.

Be acutely responsive to customer questions, comments and complaints. Businesses should not allow customer complaints go untreated or unattended to. You should always give your customers the feeling that they are part of your business. Remember, these are often your most loyal customers. If you resolve a complaint quickly, you can actually grow loyalty

Building trust for repeat business

Do you think people trust your business? What differentiates you from your competitors? Businesses should try to develop insights-based customer solutions that lead to increased customer loyalty and retainership.

Those days when customers have limited options have gone. Today’s customers are quick to switch to the competition. This is why customer loyalty is now a different ball game. You should always remember that your competitors are only a mouse click away.

Trust is usually built through customer satisfaction. As a business, you can just buy trust so easily and cheaply. Therefore, if your customers are satisfied, it means you are doing something right, they will trust you and they will come back to do business with you.

Incentivise your customers for loyalty and retainership

It’s an undeniable fact that customers buy for other reasons than just a quality product. Sometimes, providing a quality product that satisfies a need or want for the customer is the best strategy, but there are some additional things you can do to help close more sales.

Are you wondering why your products aren’t selling? Are you wondering why people are reluctant to buy more than once from your business? It’s not usually because of low customer satisfaction or you are not meeting their expectations.

At times, your customers may not buy more from you because of the size of their pocket. But by offering incentives to your customers, you are encouraging them to buy more from you. As a business, you should always give your customers a chance to be loyal by offering incentives for repeat business.

You can offer exclusive deals and discounts for first-time buyers to make them come back again. This has a double advantage for your business because in that to ensure people can only be a ‘first time buyer’ once, you need to take contact details – thus building on your business of customer data.


About Elechi Emekobum

Elechi Emekobum is into health & social care profession. She loves blogging, content writing, social media, branding, travelling, gadgets and health products. Check out her other articles on HotelsRepublic.com | Platterofgold | Adeyemiadisa.com!


  1. Samuel Akeju

    December 23, 2013 at 2:42 pm

    Yes, you are very right. Customers are the main reasons why businesses exist. Without them, there will be no business at all. Good article!

  2. Adeyemi Adisa

    December 24, 2013 at 9:15 pm

    It’s true that customers are the backbones of every successful business. And when customers are satisfied, they will come back to do business again.
    Adeyemi Adisa recently posted…How Startup Can Build Brand Loyalty And Exceed Customer Expectations For Repeat BusinessMy Profile

  3. Adnan

    December 26, 2013 at 6:17 am

    Offering incentives such as buy 1 get 1 free can also make people buy from you. And just like you have rightly put it, customers buy for other reasons than just a quality product. Thanks for sharing

  4. Beatrice Berries

    January 8, 2014 at 10:06 pm

    Every business needs to build brand loyalty and exceed customer expectations in order to be able to make sales.
    Customers are looking for good products and they are expected to be treated well.

  5. Rich

    January 15, 2014 at 5:39 am

    Brand loyalty is to always meet hope with every customer come across and customers are the strength of every business. So be focus on building customer relationships.

    • Elechi Emekobum

      February 3, 2014 at 8:11 pm

      Hi Rich,

      You are very right on that point because I personally think that it’s important for businesses to build relationship with their customers.

      Thanks for visiting, reading and commenting

  6. mickey howland

    March 20, 2014 at 10:35 am

    hey there and thank you for your information – I’ve certainly picked up anything new from right here.

  7. Ian Zafra

    February 24, 2015 at 6:41 am

    These are the things should be done to attain and gain customers. Building brand loyalty is a long process and these are helpful as guide in attaining the goal.

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