Why Businesses Should Use Social Media For Relevance Connection With Customers

Post Highlights
*What social media means to you and other people
*How social media is a tool for relevance connection
*Controlling your reputation is very important
*Why being relevant is key in social media marketing



Social media for business offers powerful tools for small business owners to promote their businessesToday, social media as a tool for relevance connection, has become an avenue not only for people to socialise with their friends and families, but also a place to sell, buy, promote and meet potential clients.

Gone were days when people only used social media to connect with their friends and families as well as to keep themselves updated, especially, with their favourite celebrities.

Social media has become an internet invention that has changed the ways we interact with our friends, families and even customers.

Social media as a tool for relevance connection

It is undeniably obvious that we are in the era of social media. It’s no longer a bonus for companies to have an active presence on Twitter and Facebook – it’s become a necessity.

Simply put, you are missing out big time if your business is not on social media. Also, if you can’t interact with your followers in an effective way via social media, you are a step behind the competitors.

And it’s all about connection, relevance, and preserving your reputation. That’s the message from consultant, angel investor and HARO founder Peter Shankman.

He spoke at the BlogWorld Expo about maintaining your reputation as a business in the era of social media.

His first point is that the customer controls the direction of your company. “You don’t control the direction of your company. The direction of your company is controlled by your customers. If you don’t listen to your customers you will be out of business. Shut the hell up and listen, everyone.”

He went on to talk about Twitter, and how the concept of Twitter is what’s important. The connection with customers needs to exist elsewhere, however, “understand that twitter is a tool. Embrace the concept, not the brand.”

Controlling Your Reputation Is Very Important

“Your reputation is all you got,” and it’s no one’s fault but yours if it’s bad, he said. “I’ve never in my life seen a security setting that protects you from stupid.”

That’s why he says he never takes his camera phone out when he’s drinking. People need to be aware of what they do in public and know that it can blow back on you.

Everyone has cameras on their phones now, and in the world of social media, everyone is just one upload away from a screwup.

Being relevant is key in social media marketing

Being relevant with your audience is key. And that relevance will translate into loyalty:

Relevance is the only way you can get in touch with your audience. Having an audience is a privilege not a right – spandex is a privilege not a right.

If you’re relevant your audience will stand up for you when you screw up. Listen to your audience and they will tell you what they want.”

When using social media, make sure you use it properly. That means spelling, grammar, word usage.

This stuff really hurts your reputation when you get it wrong. This point really hit home with the audience, as you can see from the Twitter chatter.



  1. The popularity of the social media has made them one of the must-use stuff for business and marketing purpose. Nowadays, now successful or established brands can do without networking. I will say it’s a must!!!

  2. Social medial or social networking is surely another effective means of connecting potential customers or client. Thanks for this superb write up!


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