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Email Marketing: How Engaging Your Brand Advocates Can Help Grow Email List
*Why growing email list is important in email marketing
*How engaging brand advocates can help grow email list
*Developing inclusive network with brand advocates
*Rewarding brand advocates for word-of-mouth marketing
Growing your email list or contact is important in email marketing. In fact, the more contacts you have, the better for your email marketing campaigns.
Like I mentioned in one of my previous articles on email marketing tips, you should never attempt to buy contacts while growing your email list. This is simply a bad email marketing strategy that will take you nowhere.
If people signed up for your newsletter, it’s natural – it means they have interest in what you are doing. Usually, there is a huge possibility of them taking action after opening your email marketing campaigns.
How engaging brand advocates can help grow your email list
Engaging your customers and making them feel like they are part of your business is a great way to make your brand their number one favourite.
Remember that customers are human beings like yourself, and no doubt about it, they will always like it if you make them feel at home. This will automatically make them your brand advocates.
If people are singing your email’s praises on Twitter, Facebook, LinkedIn and other networks, they are in part driving your list growth.
The simple fact is that word-of-mouth is the most effective advertising, so there’s no doubt it, other people are signing up for your emails when followers talk about your emails on social networking sites such as Facebook, Twitter and Google Plus.
These people are evangelising your emails and brand for free, so make sure you are thanking them. Listen to what they say to show you are appreciative of their insights.
Bellow are how engaging your brand advocates can contribute to growing your email list:
#1). There is benefits in sharing
Ask your brand advocates to share your contents and your subscription forms. There’s nothing wrong with being direct and explicit in asking people to share your emails and email sign up form.
Many people are hesitant to share content not belonging to them, so give them obvious permission to forward, print, post or otherwise share your emails.
#2). Keep the conversations going
Scan through the social media platforms to see where your business is mentioned by your brand advocates and make sure you keep the conversations going for as long as possible.
There are lot of good social media management tools out there that can help you to easily manage your business’s presence of social media.
Some of these tools are free to use and they offer similar functionalities. Choose the one that is right for you.
#3). Develop an inclusive network
Take it a step further and develop an inclusive network of which your brand advocates can be a part. This will further help you to engage them better and also get them to be more interested in your business.
Developing an inclusive network and make them part of it will means that you extremely value them and the good mouth-of-mouth marketing your business is enjoying through your brand advocates.
#4). Reward your brand advocates
We all love to be rewarded. Even though your brand advocates may be doing what they do out of the passion and interest they have for your business, and they may not necessarily be looking to be rewarded, a simple thank you message will serve as motivation.
Surely, your customers will love it if you reward them for the word-of-mouth marketing they are doing for your business. Run contests or give them discount or free stuff to reward their advocacy.
Remember that your brand enthusiasts are a treasure for your company, and you should treat them that way.